Ethnix by Raymond: Ethnix is the new ethnic wear brand specially launched by Raymond Ltd, one of the leading Indian textile and fashion brands. Ethnix has a selected model of conventional Indian clothing that is mostly for individuals whose goal is to look stylish and appropriately dressed for ethnic occasions such as weddings, festivals, etc. Here’s an in-depth look at what the brand offers and what sets it apart:
1. Product Range
Sherwanis and Indo-Western Suits: Ethnix has its stunning, elegant sherwani that blends tradition with current fashion and is loved by grooms and guests.
- Kurtas and Jackets: Out of the ordinary everyday kurtas and sophisticated styled functional Nehru jacket kurtas, Ethnix offers diverse possibilities for being formal during the day or dressing up for the evening.
- Accessories: Ethnix also provides complementary products like stoles, pocket squares, mojri –ethnic footwear, and other products for the complete ethnic look.
- Kids’ Collection: They also saw a children’s cut that mimics the adults’ fashion range but with a hint of fun.
2. Fabric Quality and Design
Ethnix has established itself using silk, brocade, linen, and jacquard fabrics to create quality, comfortable, and durable clothes.
The brand identifies itself with handwork, and many of its collections include embroidery, zardozi work, and other fine art inspired by traditional Indian art.
3. Customization Options
Ethnix provides alterations for most of its products, and usually, clients can design fits, styles, and colors to suit their occasions, especially weddings.
4. Modern Yet Traditional
What was evident from the Ethnix collection was that the designs adopted traditional looks with today’s cuts and looks on heads. Moreover, it addresses those clients who want to have traditional shoes with a bit of modernity, making the brand appeal to the young and the old.
5. Store Shop and Internet Readiness
Ethnix by Raymond has wide coverage in Raymond’s standalone stores in most of the metros of India. Furthermore, the collection can still be accessed online through Raymond’s official website or any other leading online store.
6. Sustainability Practices
South, along with the men’s wear brands Raymond, Ethnix, and others, has been adopting more sustainable fabrics and practices in its production.
7. Target Audience
Ethnix primarily targets males, but females with families also considers to be the target market during festive seasons. It is especially favored by young people in careers, bridesmaids, and those who must dress ethnically for functions such as marriage festivals.
8. Affordability and Range
Despite selling very high-end products, Ethnix has wide-ranging prices for some of the articles to fit the low- and high-end markets, respectively.
Therefore, Ethnix by Raymond is suitable for anyone who wants to make ethnic style with quality materials and beautiful ornament for formal and festive occasions.